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Gary Halbert · whole document (117)

2006 - the 700 million dollar man

Minus the skinned knees and concussions I had
to suffer taking the long way around.

What I offer is not a “copy” of what I learned
from Halbert. Remember, I’d already established myself as a proven copywriter
when I met him.

No. I wouldn’t be who I am today without the
wild ride Gary and I shared over several years.

Nevertheless, what I offer is unique and different. After all this
time, I’ve earned a place at the Hall of Fame table, beside Gary and the other
veterans who’ve earned a little hard-won notoriety.

When Gary needs some honest, deep advice from
someone he trusts... he calls me. And when I need a reality check, I call Gary.

We’ve been Hot Seating each other for fifteen
years.

And the winner...

Is You.

If you’re ready.

Gary asked me to create a special package,
just for his subscribers. And I have done so.

Let’s call this “The
Carlton Blackmail Package”... because that’s what he’s done. Twisted
my arm, until I agreed to give away the farm here.

I’ve got a few things on the bastard. But he’s
got just as much on me. We’re at a stalemate, each holding nasty
expose material neither wants daylight shed on.

If you’ve been following Gary for any length of
time, you know that he and I rib each other viciously. (What’d he call me last
year in a newsletter... a “lapdog”? And then complained to me that too
many people didn’t get the joke... because, as he said, I was so OBVIOUSLY one of
his best and closest friends, and why in the world would he seriously
disrespect a friend like that?) (I got him back, though. Our practical jokes
on each other go on for years, and they’re brutal.)