Gary Halbert · whole document (117)
2006 - the 700 million dollar man
Minus the skinned knees and concussions I had
to suffer taking the long way around.
What I offer is not a “copy” of what I learned
from Halbert. Remember, I’d already established myself as a proven copywriter
when I met him.
No. I wouldn’t be who I am today without the
wild ride Gary and I shared over several years.
Nevertheless, what I offer is unique and different. After all this
time, I’ve earned a place at the Hall of Fame table, beside Gary and the other
veterans who’ve earned a little hard-won notoriety.
When Gary needs some honest, deep advice from
someone he trusts... he calls me. And when I need a reality check, I call Gary.
We’ve been Hot Seating each other for fifteen
years.
And the winner...
Is You.
If you’re ready.
Gary asked me to create a special package,
just for his subscribers. And I have done so.
Let’s call this “The
Carlton Blackmail Package”... because that’s what he’s done. Twisted
my arm, until I agreed to give away the farm here.
I’ve got a few things on the bastard. But he’s
got just as much on me. We’re at a stalemate, each holding nasty
expose material neither wants daylight shed on.
If you’ve been following Gary for any length of
time, you know that he and I rib each other viciously. (What’d he call me last
year in a newsletter... a “lapdog”? And then complained to me that too
many people didn’t get the joke... because, as he said, I was so OBVIOUSLY one of
his best and closest friends, and why in the world would he seriously
disrespect a friend like that?) (I got him back, though. Our practical jokes
on each other go on for years, and they’re brutal.)