2006 - the 700 million dollar man

It’s a heck of a choice to have -- the
option to SHORTCUT your way to glory and wealth.

And, Damn, But It’s FUN

When This Simple-Yet-Advanced Marketing Stuff

Kicks In.

I first met Gary Halbert at a Jay
Abraham party way back in the go-go 1980s. (At the time, I was trading copy for
free run of Jay’s office... a genuine bargain, since I was in my “suck up every
scrap of knowledge from the geniuses” mode.)

Gary was easily the most arrogant, dismissive
and self-aggrandizing SOB I’d ever met.

I liked him
immediately.

When, a few months later, he suggested that I
drop everything and become an overworked copywriter slave for him, I
agreed without hesitation.

You’ve got to understand -- at that point,
I was already well on the path to being
a superstar copywriter for the “big mailers” like Agora and Rodale and
Phillips and Boardroom.

I had made a name for myself in
Los Angeles as the hot-shot freelancer who got snuck in the back door at
the major agencies (to do the critical ad copy their own lame staff couldn’t
pull off).

And I’d already apprenticed as a
ghost-writer for Hall-of-Fame proven copywriters like Jim Rutz (for whom I wrote
a financial package studded with real pesos that mailed profitably for eight
years).

I
literally walked away from a career worth millions... because, in
my gut, I knew I was an ill-fit in that corporate world of big mailers and fancy
agencies.

Gary, to my
mind, was where the real action was -- the exploding
entrepreneurial world. Where no one wore a tie, the risks were staggering, and
every project was an adventure that hinged on the copywriter’s ability to SELL.