2006 - the 700 million dollar man

Discovering veterans like us (who know how to
teach) is like finding a secret path under a vast mountain range. While
everyone else kills themselves struggling to climb over the obstacles, you’ll
just zoom though to the other side and be well on your way to the
Promised Land before they learn their first real lesson in making money.

It’s a heck of a choice to have -- the
option to SHORTCUT your way to glory and wealth.

And, Damn, But It’s FUN

When This Simple-Yet-Advanced Marketing Stuff

Kicks In.

I first met Gary Halbert at a Jay
Abraham party way back in the go-go 1980s. (At the time, I was trading copy for
free run of Jay’s office... a genuine bargain, since I was in my “suck up every
scrap of knowledge from the geniuses” mode.)

Gary was easily the most arrogant, dismissive
and self-aggrandizing SOB I’d ever met.

I liked him
immediately.

When, a few months later, he suggested that I
drop everything and become an overworked copywriter slave for him, I
agreed without hesitation.

You’ve got to understand -- at that point,
I was already well on the path to being
a superstar copywriter for the “big mailers” like Agora and Rodale and
Phillips and Boardroom.

I had made a name for myself in
Los Angeles as the hot-shot freelancer who got snuck in the back door at
the major agencies (to do the critical ad copy their own lame staff couldn’t
pull off).

And I’d already apprenticed as a
ghost-writer for Hall-of-Fame proven copywriters like Jim Rutz (for whom I wrote
a financial package studded with real pesos that mailed profitably for eight
years).

I
literally walked away from a career worth millions... because, in
my gut, I knew I was an ill-fit in that corporate world of big mailers and fancy
agencies.