2006 - the 700 million dollar man

Clank.

That’s why
this message is so important. Between Gary and myself, you are in
the presence of the two most effective and experienced teachers in
advertising.

Unlike almost everyone else in the market
today, you have the CHOICE of learning how to be the “go to guy” in your
niche... where you can dominate your competition, rake in the most cash, and enjoy
the best reputation.

Discovering veterans like us (who know how to
teach) is like finding a secret path under a vast mountain range. While
everyone else kills themselves struggling to climb over the obstacles, you’ll
just zoom though to the other side and be well on your way to the
Promised Land before they learn their first real lesson in making money.

It’s a heck of a choice to have -- the
option to SHORTCUT your way to glory and wealth.

And, Damn, But It’s FUN

When This Simple-Yet-Advanced Marketing Stuff

Kicks In.

I first met Gary Halbert at a Jay
Abraham party way back in the go-go 1980s. (At the time, I was trading copy for
free run of Jay’s office... a genuine bargain, since I was in my “suck up every
scrap of knowledge from the geniuses” mode.)

Gary was easily the most arrogant, dismissive
and self-aggrandizing SOB I’d ever met.

I liked him
immediately.

When, a few months later, he suggested that I
drop everything and become an overworked copywriter slave for him, I
agreed without hesitation.

You’ve got to understand -- at that point,
I was already well on the path to being
a superstar copywriter for the “big mailers” like Agora and Rodale and
Phillips and Boardroom.

I had made a name for myself in
Los Angeles as the hot-shot freelancer who got snuck in the back door at
the major agencies (to do the critical ad copy their own lame staff couldn’t
pull off).