2006 - the 700 million dollar man

This never-ending roller coaster scares the
pants off most marketers.

But the
truly savvy veterans just shrug, and get busy exploiting each new
delivery system as it arrives. And count up the money.

Newbies who think the Web has always been with
us, and will never change, may have stumbled on ways to rake in a few bucks... but
their lack of experience is setting them all up for a vicious wake-up
call.

I LOVE the constant change going on. It’s been
this way my entire career, and every time some technology burp causes everyone
to run around screaming about how it’s all “different” now, I just laugh... and
adjust.

The way you deliver your sales message
may change radically.

But what
you PUT into that message will still be based on the “classic” tools of
world-class salesmanship.

Listen
carefully: You can hire geeks to wrangle with the technology for
peanuts.

But guys who know how to craft a
sales pitch that forces people to yank money out of their wallet and throw it at
you will always be rare...
outrageously well-paid... and always seated comfortably in the front
row of the marketing show.

Remember this:

Nothing Happens

Until The Copy Gets Written.

Zilch. Nada. Ads don’t run,
Websites don’t get posted, sales letters don’t mail. Stick strategies don’t go
out. The communication between you and your buying audience grinds to a halt...
and the money pipeline shuts down.