2006 - the 700 million dollar man

The Technology Of Delivering That Pitch
Will Always Change,

And Change Abruptly.

You can be the hottest whiz-kid on
the Internet today... and be toast tomorrow, when Google changes the rules,
or smarter competition pulls the rug out from under you, or -- shudder --
the overburdened infrastructure of the Web collapses. (You know that Intel,
Apple, IBM and Yahoo are already putting together an alternate Web,
right? Because they’re convinced the current configuration cannot
withstand the onslaught of millions of Chinese logging on over the next, oh,
year or so?)

Gary and I
aren’t like other veteran marketers, and never will be. Too many of
our colleagues over the years became afraid of technology, and are
spending their time complaining about how horrible things are now, and great
they used to be.

Or, just as bad, they get locked into ONE way
of marketing on the Web. Put all their cookies into one basket, and lose sleep
every night wondering when the hammer will fall.

That’s just
a horseshit way of doing business and living your life. Both
Gary and I, in our brief time here on the planet, have already blown through six
or seven MAJOR technological changes in the way a sales pitch gets delivered to
a prospect... and we’ve mastered them all.

Infomercials, toll phone numbers, fax blasting,
email blasting, heck, even the battle between Federal Express and the Post
Office (which has made express delivery a dream marketing tool for smart
marketers with super-targeted lists) have all radically changed the
landscape of the advertising game.

This never-ending roller coaster scares the
pants off most marketers.

But the
truly savvy veterans just shrug, and get busy exploiting each new
delivery system as it arrives. And count up the money.

Newbies who think the Web has always been with
us, and will never change, may have stumbled on ways to rake in a few bucks... but
their lack of experience is setting them all up for a vicious wake-up
call.