2006 - the 700 million dollar man

There are lots and lots of
wannabes out there pretending to have the savvy of a hardened veteran...
but in truth, they’ve never been through a recession, let alone an entire
business cycle.

This
experience stuff becomes more and more critical as the world changes
around us.

The bottom line of your quest for wealth and
fame will always and forever be your ability
to craft a killer sales pitch. No matter what business you’re in,
and no matter what you’re selling.

And the reality of our world is...

The Technology Of Delivering That Pitch
Will Always Change,

And Change Abruptly.

You can be the hottest whiz-kid on
the Internet today... and be toast tomorrow, when Google changes the rules,
or smarter competition pulls the rug out from under you, or -- shudder --
the overburdened infrastructure of the Web collapses. (You know that Intel,
Apple, IBM and Yahoo are already putting together an alternate Web,
right? Because they’re convinced the current configuration cannot
withstand the onslaught of millions of Chinese logging on over the next, oh,
year or so?)

Gary and I
aren’t like other veteran marketers, and never will be. Too many of
our colleagues over the years became afraid of technology, and are
spending their time complaining about how horrible things are now, and great
they used to be.

Or, just as bad, they get locked into ONE way
of marketing on the Web. Put all their cookies into one basket, and lose sleep
every night wondering when the hammer will fall.

That’s just
a horseshit way of doing business and living your life. Both
Gary and I, in our brief time here on the planet, have already blown through six
or seven MAJOR technological changes in the way a sales pitch gets delivered to
a prospect... and we’ve mastered them all.