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Gary Halbert · whole document (117)

2006 - the 700 million dollar man

I turn almost all of
them down.

But, I do make exceptions. Like when I allowed
Scott (Mongo) Haines to tell you about his truly excellent
copywriting course.

Well, I'm gonna do it again. This time it will be
one of my best friends and Master copywriter, John
Carlton. I think you'll enjoy reading about what he has
to say. For one thing, you'll get an inside look into one
of the outrageous adventures John and I shared together.
Not only that, what he has to offer is of enormous value!

Anyway, I'm gonna let him take it from here. So...

Here's Johnny!

From: John Carlton

The most
ripped-off copywriter on the Web...

Howdy...

I just now hung up the phone after another
marathon gab-fest with my good friend Gary Halbert... and he asked me to write
this little note to you.

So, while snow pummels my hovel here in the
comfy bosom of the Sierras -- a continent away from where Gary basks in tropical
warmth -- I’m gonna let you in on a big damn
secret.

Namely... almost everything Gary has been telling
you over the years...

Is True.

I know. I was
there for much of the mayhem, chaos and adventure.

Watching, participating, sometimes
rescuing... and always, always learning. (The stories I can’t
vouch for are mostly about his past sex life. I’m pretty sure he’s
exaggerating, or at the very least deluded.)

My years hanging out with Halbert
were an astonishing ride. Wealth, fame, disaster, discovery and one amazing
marketing adventure after another.

It will truly be a shame if I go to that Big Ad
Agency In The Sky before he does, because I
won’t get to write that shocking biographical expose I’ve been
threatening him with for a decade.