aslk start every day

Like most of
the best writers, John is a complex man. He loathes publicity
and limelight yet, he performs on stage as a scorching lead
guitarist for local bar bands as a hobby.

John
scrambled from a loving, working-class home in tiny Cucamonga,
California. He was the first of his tribe to attend college
and he has lived all over the country working as a cartoonist,
fisherman, dishwasher, novelist and executive. He's proud of
his white-trash, blue-collar roots. "We
were the people you cherished as your friends and
neighbors," John says.

He tried many different lifestyles as he was
growing up. John was lucky enough to catch the heyday of
Beatlemania, the emerging pop-culture of television, hippydom,
the sexual revolution, Watergate, the rise of importance of
Silicon Valley, Los Angeles decadence during the '80s...
and... most importantly... the radical changes in advertising
that came with computers, cable television, video, and the
absorption of junk mail into everyday life. John's involvement
with these events is critical to you being able to understand
the depth of his experience and knowledge as it relates to
advertising and marketing.

John has combined his degree in Psychology
from UC Davis, his passion for history, his wicked sense of
humor and his youth spent on the edge of Bohemia into a
powerful writing talent and a "feel" for what makes
people tick.

On today's mean streets of marketing, he is
truly the "best-of-the-best."

His assault on the advertising world started
with an old school education in direct mail. Typing on an
ancient IBM Selectric, crafting camera-ready production work
with hot wax and an x-acto knife.

Then WHAM!
Everything he knew became obsolete as technology exploded.
However, like every world-class craftsman, John stayed
immersed in educating himself. He's read hundreds of books
about writing and advertising. He personally sought out and
learned from the great men of the industry: He went from being
the high-paid, hot-shot freelancer Los Angeles agencies snuck
in the back door (to write the pieces they couldn't get their
staff to pull off) to writing on the inside with marketing
wizards like Jay Abraham and established copywriters like Jim
Rutz.