aslk start every day

# aslk start every day

From:

W-A-Y West of Jewfish Creek

Dear
Friend & Subscriber,

Nobody ever
asks me who the best copywriter in the world is anymore.

My answer is
a foregone conclusion.

However, I
am now often asked, "Who is the world's second-best copywriter?" And, although
there are a handful of world-class contenders, on an all-round
basis, I'd have to give the nod to my friend, John Carlton
because he is at the top of the heap when it comes to being...

A Hard-Boiled, Go-Get-The-Job-Done,

Grab-Them-By-The-Throat, And

Force-Them-To-Order Copywriter!

John almost
makes a fetish out of being low profile. Even though he's a
world-class copywriter... and... someone who makes millions of
dollars for his clients... he is NOT someone who chooses to be
on the book market or seminar circuit. He's not somebody who
goes out and tries to become famous. He's like a "quiet
trade secret" for those few of us insiders who are
privileged to know him... and... he's one of those people
you'll rarely ever get the opportunity to hear his advice.

Like most of
the best writers, John is a complex man. He loathes publicity
and limelight yet, he performs on stage as a scorching lead
guitarist for local bar bands as a hobby.

John
scrambled from a loving, working-class home in tiny Cucamonga,
California. He was the first of his tribe to attend college
and he has lived all over the country working as a cartoonist,
fisherman, dishwasher, novelist and executive. He's proud of
his white-trash, blue-collar roots. "We
were the people you cherished as your friends and
neighbors," John says.

He tried many different lifestyles as he was
growing up. John was lucky enough to catch the heyday of
Beatlemania, the emerging pop-culture of television, hippydom,
the sexual revolution, Watergate, the rise of importance of
Silicon Valley, Los Angeles decadence during the '80s...
and... most importantly... the radical changes in advertising
that came with computers, cable television, video, and the
absorption of junk mail into everyday life. John's involvement
with these events is critical to you being able to understand
the depth of his experience and knowledge as it relates to
advertising and marketing.

John has combined his degree in Psychology
from UC Davis, his passion for history, his wicked sense of
humor and his youth spent on the edge of Bohemia into a
powerful writing talent and a "feel" for what makes
people tick.