Email

`0:58:22`

um and and wonder following from the previous you know, it's just like it's it's making it's it's cashing in on what I said earlier. And now it's filling that word wonder with these So good news, the magic's still there. It's just obscured, buried under a mess of bad habits and neglect. Some from people, some from machines, a lot from email Email deserves a dust off, a restoration, modernized for the way we email today. So let me get into some of this. So um neglect goes back to an earlier part in that piece where I said like Gmail I forget like Gmail, Apple, Yahoo, whatever. They let it happen. Right. So that's neglect. That's that's closing the loop, closing the circuit on

`0:59:07`

that. Um and people aren't going to remember that, but I do believe it stays with them in a way where subconsciously there's a closing of the loop there. Some from people, some from machines, a lot from email software. That if if you look at comedy writers, a lot of the way that jokes are structured is they'll the first two things in a list of three that'll be the same and then the third one breaks the pattern. Right. Well, I love comedy. I'm not a comedy writer, but I do maybe it's just something that I absorbed perhaps. But really we're about to make email software. So up until this point I have not said what we're going to do. I've just said like what it should be. So this is the first time I introduce that like the problem is actually also

`0:59:54`

with email software. Now I still don't actually get deep into that we're going to make email software necessarily, but it's a hint as to what we're about to do with this hey.com Yeah. And with hey we've done just that. It's a redo, a rethink, a simplified, potent reintroduction of email, a fresh start, the way it should be. Hey is our love letter to email and calendars and we're sending it to you on the web, Mac, Windows, Linux, iOS, and Android. Yes. I added calendar later because we added a calendar later. Right. Um it's funny because that's the one I don't like that in there. Like it's like it feels tacked on. I almost stuttered there. I was like wait, is that in there? Yeah, I I'm like we added a calendar. So

`1:00:41`

I I did add that. Um But yeah, that's that's it. I I barely The whole point of this even though I want to close the loops and I knew we had like months to go until we we released the thing. Um I wanted first to establish that we had this domain hey.com. I want to give people a reason to go and go what the hell are these guys about to do? That was really the idea. So there's some clues but not really and and and then it just feels like it it wraps up and then I want to say like it's going to be everywhere. That's what all the platforms basically suggest. Like this is not like just a small thing. It's a big thing. We're going all out on it. The thing that I learned in the last 20 minutes or so as we were

`1:01:27`

doing this was how much you like playing around with the rhythm of words, right? So you said a redo, a rethink, prayers and payers. All the the these sort of playing around with words of sort of this repetition. The jabs. Right. It's like a boxing match. Just jabs. But they're friendly. I like that. I like the again, to me it's about it it's it's a it's a it's a bounce. It's this bounce. I keep saying the word bounce so it's like getting repetitive, but that's how it feels and I I I like that piece. I like the motion in a piece. Let's talk about this post that you wrote. My favorite post you've ever written is called the writing class I'd like to teach. And basically what you