Email

`0:57:35`

rhetoric that you're playing around paragraph. I'm not surprised at all. It felt really good. It felt really good. It came together. I love when I've got a couple C's going and then like I got to find some more. And the ones I find aren't contrived. Another C. Yeah. They aren't they they it's like I didn't reach too far. That was clever. Convincing. Yeah. So I But but but the the thing is is like I didn't reach like sometimes you you you reach for a you know, alliteration or something and it's like that didn't fit. You could tell someone is trying too hard. I want to make sure I'm not trying too hard. But um that paragraph to me is the is the um the the the the fill the fill someone up with with positivity and like

`0:58:22`

um and and wonder following from the previous you know, it's just like it's it's making it's it's cashing in on what I said earlier. And now it's filling that word wonder with these So good news, the magic's still there. It's just obscured, buried under a mess of bad habits and neglect. Some from people, some from machines, a lot from email Email deserves a dust off, a restoration, modernized for the way we email today. So let me get into some of this. So um neglect goes back to an earlier part in that piece where I said like Gmail I forget like Gmail, Apple, Yahoo, whatever. They let it happen. Right. So that's neglect. That's that's closing the loop, closing the circuit on

`0:59:07`

that. Um and people aren't going to remember that, but I do believe it stays with them in a way where subconsciously there's a closing of the loop there. Some from people, some from machines, a lot from email software. That if if you look at comedy writers, a lot of the way that jokes are structured is they'll the first two things in a list of three that'll be the same and then the third one breaks the pattern. Right. Well, I love comedy. I'm not a comedy writer, but I do maybe it's just something that I absorbed perhaps. But really we're about to make email software. So up until this point I have not said what we're going to do. I've just said like what it should be. So this is the first time I introduce that like the problem is actually also

`0:59:54`

with email software. Now I still don't actually get deep into that we're going to make email software necessarily, but it's a hint as to what we're about to do with this hey.com Yeah. And with hey we've done just that. It's a redo, a rethink, a simplified, potent reintroduction of email, a fresh start, the way it should be. Hey is our love letter to email and calendars and we're sending it to you on the web, Mac, Windows, Linux, iOS, and Android. Yes. I added calendar later because we added a calendar later. Right. Um it's funny because that's the one I don't like that in there. Like it's like it feels tacked on. I almost stuttered there. I was like wait, is that in there? Yeah, I I'm like we added a calendar. So

`1:00:41`

I I did add that. Um But yeah, that's that's it. I I barely The whole point of this even though I want to close the loops and I knew we had like months to go until we we released the thing. Um I wanted first to establish that we had this domain hey.com. I want to give people a reason to go and go what the hell are these guys about to do? That was really the idea. So there's some clues but not really and and and then it just feels like it it wraps up and then I want to say like it's going to be everywhere. That's what all the platforms basically suggest. Like this is not like just a small thing. It's a big thing. We're going all out on it. The thing that I learned in the last 20 minutes or so as we were