Email

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says, "All stories are about the 5-second moment of change." And what he's saying is that there's something that happens at the beginning and then at the end it will be the opposite of what's going on. So take your classic rom-com, right? You have somebody who's in state A and they have all these things going on and by the end of the rom-com it'll be the opposite. They're going to go through a transformation. And that's exactly what we're about to see in the next section. That's a great point. And yet and yet email remains a wonder. So I think that what you've done here is you've said this is what's happened with email. You sort of set up this pain, this annoyance, this sort of agony of having to check your email. And now what you're about to do is you have that change into sort of delightness and the sense of Yes. And the word wonder and earlier the word treasure. So whenever I'm talking

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about the positive aspects of of email, it's like really special positive thing. They're enchanted words. Yes. So I I I you know, I didn't like go through thesaurus to find these. They just came out. But but but they come out in a way where um they are the right words for that statement. And I I couldn't come up with better ones. I really wanted to think of them that way. Thanks to email, people across cultures, continents, countries, cities, and seas, all seas. Oh I I I caught that. Here's another one. Right. Communicate every day. It's It's simple. Boom boom. It makes it easy for two humans to share their love and for millions of people to earn a living. There you go. There's a lot of

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rhetoric that you're playing around paragraph. I'm not surprised at all. It felt really good. It felt really good. It came together. I love when I've got a couple C's going and then like I got to find some more. And the ones I find aren't contrived. Another C. Yeah. They aren't they they it's like I didn't reach too far. That was clever. Convincing. Yeah. So I But but but the the thing is is like I didn't reach like sometimes you you you reach for a you know, alliteration or something and it's like that didn't fit. You could tell someone is trying too hard. I want to make sure I'm not trying too hard. But um that paragraph to me is the is the um the the the the fill the fill someone up with with positivity and like

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um and and wonder following from the previous you know, it's just like it's it's making it's it's cashing in on what I said earlier. And now it's filling that word wonder with these So good news, the magic's still there. It's just obscured, buried under a mess of bad habits and neglect. Some from people, some from machines, a lot from email Email deserves a dust off, a restoration, modernized for the way we email today. So let me get into some of this. So um neglect goes back to an earlier part in that piece where I said like Gmail I forget like Gmail, Apple, Yahoo, whatever. They let it happen. Right. So that's neglect. That's that's closing the loop, closing the circuit on

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that. Um and people aren't going to remember that, but I do believe it stays with them in a way where subconsciously there's a closing of the loop there. Some from people, some from machines, a lot from email software. That if if you look at comedy writers, a lot of the way that jokes are structured is they'll the first two things in a list of three that'll be the same and then the third one breaks the pattern. Right. Well, I love comedy. I'm not a comedy writer, but I do maybe it's just something that I absorbed perhaps. But really we're about to make email software. So up until this point I have not said what we're going to do. I've just said like what it should be. So this is the first time I introduce that like the problem is actually also