Email

`0:52:59`

kind of like letters. Wedding invitations are great. But things changed. Uh-huh. You started getting stuff you didn't want from people you didn't know. You lost control over who could reach you. An avalanche of automated emails cluttered everything up. And Gmail, Outlook, Yahoo, and Apple just let it happen. Right. There's sort of the alliteration, the AA. I like this thing. Uh I like using the same letter to start start words when I'm trying to be really have an impact. I feel like it bounces well again. So this avalanche of automated emails avalanche automated. Like multiple syllable words together. That's what creates the bounce. I'm thinking about this red ball. If I'm doing red balls on the syllables, is there's a lot of bouncing here. And I

`0:53:44`

like that I like that effect occasionally. You'll see most of my words are short. I don't like a lot of syllables in my stuff, but occasionally I want to go for that. And then because it's rare you feel it differently. Um and so that's where that that goes. When you say because it's rare, avalanche of automated, like those rare more rare words. Like a lot of syllables. Avalanche automated. That is like a it's like coming across it's like going on a walk and coming across like a lizard. Uh and you're like, "That's a beautiful I don't see that very often. Like that I'm going to look at that now." That's how it feels here. It's kind of a weird super weird analogy, but but but but but it's like coming across something you don't see very often. So we're in the rest of the words it's pretty tight and short and

`0:54:30`

but then there's these occasional things that stand out. And I wanted the avalanche of automated cuz that's how it feels. It feels like an avalanche. Like you're out of control of an avalanche. You're caught in it. You can't do anything about it. Of course it can be tragic. This is not that, but it's this barrage. It's this force Yep. that feels like it never stops when it comes to email. So I wanted that's what I wanted to get after. Ain't that right? Yep. Also, this is something that I think every writer can implement is whatever your predominant style is, if you do the opposite when you want to emphasize something, it'll stand out because it is distinct and different. 100%. That's great. I agree with that. Now email feels like a chore rather than a joy. Something you fall behind on. Something you clear out, not cherish.

`0:55:16`

Rather than delight in it, you deal with it. Right. So more than I would like. Yeah, so this is this is where I'm taking email away from the things that are pleasant. Like the you know, getting an email from a friend, hearing from a family member, whatever. Like that's you can envision that. These are now And that's how most people think about email. It's like, "Yeah, that this this is avalanche of automated stuff, all these hassles. Like yeah, this I'm not into email." So I'm setting the stage to turn the stage Right. And flip it around. So I want people to go, "Yeah, yep." Again, nod their head. "Yeah, this sucks. I yeah, this sucks." Sean Perry has a line that he shared on this podcast that I really like where he