Radical Authenticity Over Marketing Tricks

`1:25:26`

that's always been there, but I couldn't hear that frequency. Like, it's amazing. And then if you look at a radio and you turn the knob, you're picking up things that are there that you can't hear until you turn the knob. That's what it was like for me. And how does it make me a better whatever or know myself better? I think all experiences help you know yourself better. So it's just a mirror and a reflection and a detail and a crumb that creates the pile of you. I don't really know. It's not like that was a huge breakthrough for me, but it was fascinating enough to do it a few more times and learn a few more things that were just fascinating. One thing I'll just share, it's a little bit of an aside, but again, it comes back to this object thing, and maybe this is me seeing how my mind works that way, because

`1:26:14`

we talked about objects before. But I remember having this experience where I was just puzzling through this three-dimensional puzzle and being stumped by it, but enjoying the problem-solving. And then I finally, just... Again, this is conceptual and metaphorical and not so literal, but I turned it around and saw it from the back, and it was dead simple. And what it basically told me was, turn everything around. This is inverted. Everything's a lot simpler from behind. Everything's real. The back of things are real. The front of things are fronts. The back of things are real. So, what does that mean? How do I apply that?

`1:27:00`

I don't try to apply that. This is not trying. It's just an insight and a revelation of, like, get behind something to really know what it is. Again, I don't constantly refer to this, but it's something that now I have that I didn't have before, and I'm very glad I have it. So that's part of that. It's just seeing through a different lens, and I'd rather have a few more lenses available to me, if I can, that are harmless. This is not heroin, cocaine, and that kind of stuff. But again, I'm not here to sell any of these things, and I'm not a doctor, and all the disclaimers, right? — I know. Yeah. — But I would say it was a very worthwhile experience for me. — Did you read Rick Rubin's book, "The Creative Act?" — Yes. — Do you think about things similarly to him? — Yeah. When I read that book,