Superintelligence CouncilСовет гения · sim.im

Jason Fried · 2026-02-15 · source ↗ · whole document (45)

Radical Authenticity Over Marketing Tricks

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— I want to talk on the phone — Yeah. — if I can't be with you in person. I don't want to text you. — Yeah. — I want to live in an analog world. I just feel better — Yeah. — being outside reading physical books not looking at a goddamn screen. — I'm with you, and what's important about that is not actually... This is going to sound... Whatever you said doesn't matter, actually. It's that you know who you are. That's what matters, that you know that you like that, that you've figured out that you like that. It's good to figure out what you like eventually. Like, a lot of people don't know what they like. They like what other people like. They like what they're supposed to like. They live up to other people's expectations. They kind of run someone else's business, in a sense. Not like an executive running their business, but people grow businesses that they think they have to grow because that's what you do.

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They make decisions they think other people would make. They don't even have a sense of who they are and what they're all about yet, and I hope all of them find it because it's a wonderful thing when you know what you're into, and also that you know maybe that might change, too, but you know right now you're into that. The other thing is, you don't need to pick sides. You can love digital, and you can love physical. They're all the same thing. We live on this speck of dust, you know, in space. It's all the same thing, right? So, it doesn't, really, any of it, matter. What you like and why you like it, just that you do, and that you know that you do. You don't even know why that you do, but that you do, and you respect and treat yourself to those things that you find beautiful. — All of the founders and extreme winners that I have

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studied have this one trait in common, they have excessively high energy levels. If you're going to be the best at what you do, you need to maximize your energy and output, and that's why I've partnered with Function. I signed up for Function long before they were a sponsor of this podcast, and when you sign up, they ask you what your health goals are, and my response in all capital letters was MAXIMUM ENERGY. Function provides access to comprehensive blood tests and other lab testing to help you improve your health so you can perform at your highest level. Function has made it easy for me to monitor and improve my internal health markers so that I feel at my absolute strongest. As a member of Function, you get access to test over 100 plus biomarkers, from hormones to toxins to markers for heart health, inflammation, and stress. Function gives you a straightforward analysis of all your results, along with advice from expert doctors

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on how to improve things like your testosterone, your stress hormones, how to reduce toxins in your body, and much more. The platform is absolutely beautiful and provides an easy-to-understand picture of your overall health. Once you try Function, you will immediately understand why it's the fastest- growing health platform in the country. You can now join Function for just $365 a year. That's a dollar a day. Learn more and join by visiting functionhealth.com/senra, and use code SENRA25 for a $25 credit towards your membership. That is functionhealth.com/senra. So, you told a story earlier, when you were making products, you were, like, in high school, and you were designing it just for you. — Yeah. — You're the first user. That is an indication that you're comfortable trusting your own judgment. You just said it's really important to know who you are.

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At what age do you really think that you finally figured out who you are? — I think probably more recently, frankly, than then. I think I knew what I liked to do, but I'm not sure I still know fully who I am, but I... That's the big question, right? Like, who are we and the whole thing, right? I don't totally feel like I should... No one should be certain about that. But I feel like I've come more into my own actually since getting married and having kids. Looking back on maybe how I was, how I acted, how I was in the world, I'm glad I am who I am now than who... I wouldn't want to be that person again. — Why? Didn't you say you used to have, like, anger? — I think I was... Yeah, I was definitely more of a punk,