Jason Fried · 2026-02-15 · source ↗ · whole document (45)
Radical Authenticity Over Marketing Tricks
`1:12:14`
and... I have goosebumps. For me, whatever it is, whenever I talk about this, it's just fundamentally real to me, and I just love it, and I love the screen, too. I love making software, too, but probably because I'm in that a lot, I really like not being in that, too. — I don't think you love the screen. You said if you sell your business- — Right now, I do. If I... — All right, we never answered that. — Okay, let's get into this. — Yes. You said if you sold your business, — Yeah. — you're never going to use a computer again. — Well, I said I would never start another business again. What I would like to do is I'd like to shut my laptop. I'd like to turn off... Yeah, okay. I don't need a screen to survive my days. I'd like to close my laptop for a year and just not use it. I'll use my phone because I get in touch with people, right?
`1:13:02`
But I don't want to "compute." I don't need to compute. Let me just close it and walk away. Again, this isn't.. The computers are some of the most, probably the most amazing tool humans ever made. — The... Yeah. — So, I don't despise them, hate them, but I could take some time away from them. But I think time away from nature would bug me a whole lot more. If I couldn't go outside for a year, it'd bug me way more. — Oh, you'd go insane. — Yes. — Yeah. — I'd jump off the cliff. — I think people have gone insane. — They have, for sure. Right, exactly, so I want to be out. I want to be out there. I think it's just a wonderful... So, the screen is wonderful. Software is wonderful. Computers are incredible things, and right now is an amazing time for computers, one of the most amazing times since the web
`1:13:50`
back in the late '90s or mid-'90s, really. And it's cool to live through both of these moments. But I'd still rather play with some bricks and work on a stone wall, even though I don't know how. But that wouldn't pay my bills either, so I have to be practical. I've built a great software company. I like this stuff a lot. I don't know how to build stone walls, but I wouldn't mind playing with them. — The bills are taken care of. — The bills are, but I still... — I don't think you have to worry about that anymore. — I don't, and I don't do it for that reason. — I know you don't. — But yeah. My point is, had I built stone walls for 27 years, I'm not sure where I would be, you know? — No, the bills would be piling up. — My hands would be very sore, for sure. — The bills would be piling up. — Yeah, yeah. — One of the people I most hope to get on the show and I want to talk to is
`1:14:35`
Christopher Nolan. — Yeah, uh-huh. Have you ever looked into his personal philosophy at all? — No, I just like his movies. — Okay, so — Yeah. — there's something that me, you, and him, I think, have in common. He desires to live in an analog world. I'm almost positive that's a direct quote. — Yeah. — It might be me summarizing reading his biography. — Yep. — And so if you think about the juxtaposition between, like, you make software, but you want to be on a hike outside. — Yes. — You want to look at the ocean, right? — Yeah. — He makes some of the most technologically advanced films that have ever been created, and yet he doesn't have a cellphone. Like, you can't get in touch with him. — Love that. — You have to email his assistant, he has to track him down. — That's amazing. Yeah. — He will purposely put himself into a difficult position. So, he'll drop into a new city. — Yeah. — He doesn't have a smartphone, so no GPS. — Right. — He's got to go up to somebody and be like, "How do I get to the deli?"
`1:15:22`
or whatever. — Yeah. — If he wants you to be in his movie, — Yeah. — like, "Oh, email me the script," he's not emailing you the script. — Right. — Okay? He is printing it out physically, — Yes — flying to you. — Yeah. — So I'm Christopher Nolan, and I want you, Jason, in my movie. — Yeah. — I'm showing up at your door. — Yeah. — "Here's the script," and you're like, "Great, I'll read it." — Yeah. — And I'm sitting here until you're done reading it, — Waiting. — and then when you're done... — Take it back. — I'm taking it back. — Amazing. Amazing. That's cool. — And I feel that exact same way, where it's like, your entire product is — Yeah. — delivered digitally. Mine is, too. — Right. — But I like to read physical books. I like to be in person. I will not do a remote podcast. — Right. — Now I've got to the point where I won't even go on other people's podcasts remote. I was like, "No, no, like, let's go meet and hang out." — It's cool.