Gary Halbert · whole document (46)
2002 - September Issue
Sincerely,
Eldridge J. Fogbottom
P.S. If you have children, that packet of money can be a great birthday gift which will get your child interested in global geography.
Talk to you soon.
OK, admit it: If you were Top Dog Exec and you got that Fed Ex package, with that letter and all that money, you'd be impressed, wouldn't you? You'd also probably take Mr. Fogbottom's call too, wouldn't you? And, you'd probably give him an appointment, right? And, if he truly had his shit wrapped tight, there's an excellent chance you would end up doing biz with Fogbottom and Rim Job, Inc.
Correctamundo?
The two guys who called me for advice were stunned when I came up with this great idea right on the spot. I was glad I'd helped them.
Or so I thought.
About a month later they called me again. They said they were looking for another idea. "You mean that one didn't work?" I asked incredulously. "I can't believe it. How many did you mail and what kind of response did you get?"
They said they hadn't sent any of my letters. But they loved the idea and thought it was "fun" to talk with a creative genius like me and they wanted to see if I could give them yet another "killer" idea.
I was livid. I got as verbally abusive as I could. I told them to never call me again. You know, to give another person a really good idea, an idea that may solve a major problem for them... and then... have them not even give it a shot... well... that just pisses me off big time. I've found out some things about myself in the last few years and, one of those insights is... I burn with desire to be a really great teacher!
God knows how many people are rich because of what I have taught them. I've received 3,000+ letters of appreciation from such people. But it still gets me, it really gets me, when I can't "get through" to someone.