2002 - September Issue

In truth, selling your product line in these countries could become a dream come true for Big Fish, Inc. It has the realistic potential of tripling your corporate profits.

On the other hand, attempting to market in these countries can become a nightmare for an American corporation if they don't have the right connections and are not aware of local business customs and all the other inside secrets that makes everything go smoothly and profitably.

That's where (hopefully) I can help you. My company, Rim Job, Inc., specializes in guiding American corporations into high profit situations in various Pacific Rim countries... and... we feel Big Fish, Inc. is exactly the kind of company, with exactly the kind of product line, we like to work with.

I'd like to explain in more detail how a relationship with Rim Job, Inc. could be very profitable for Big Fish, Inc. and I will call you later this week to set up an appointment at your convenience.

Thank you for the courtesy of reading this letter.

Sincerely,

Eldridge J. Fogbottom

P.S. If you have children, that packet of money can be a great birthday gift which will get your child interested in global geography.

Talk to you soon.

OK, admit it: If you were Top Dog Exec and you got that Fed Ex package, with that letter and all that money, you'd be impressed, wouldn't you? You'd also probably take Mr. Fogbottom's call too, wouldn't you? And, you'd probably give him an appointment, right? And, if he truly had his shit wrapped tight, there's an excellent chance you would end up doing biz with Fogbottom and Rim Job, Inc.

Correctamundo?

The two guys who called me for advice were stunned when I came up with this great idea right on the spot. I was glad I'd helped them.

Or so I thought.

About a month later they called me again. They said they were looking for another idea. "You mean that one didn't work?" I asked incredulously. "I can't believe it. How many did you mail and what kind of response did you get?"