2002 - September Issue

What You've Got

Between Your Ears!

That's exactly what the Cuban brain surgeon had: A skill which is very valuable to society.

Hark unto me: Millions of Americans who were "all set" for retirement are now wondering how they are going to be able to keep paying their rent or mortgage payments and put food on the table. Their 401K's and other retirement plans are in the toilet. And, surely you are not reckless enough to believe Social Security will still be around when you need it.

You're not that delusional, are you?

Here's something to ponder: I've got three sons and here's what I have taught them over and over all their lives... "Look, you can take away all my money, all my material possessions, all my business connections, all my clothes. Everything! You can put me in a plane, fly me to any city in the western world, shove me out of that plane and make me parachute to the earth naked.

"Then, you can come back and visit me in one year. And, guess what? I'll have rebuilt my life just like it was a year earlier when you took away everything I had. Money, homes, cars, boats, business connections... EVERYTHING!

"You know why? It's because what I've got between my ears is the most valuable money-making skill which has ever existed...

"I Can Write A Sales Message

That Will Make Me Rich!"

I want to make the point again: The ability to write a profit-producing sales message is easily the most valuable money-making skill in the world!

Let's take a look at two different Cuban guys who washed ashore here in Florida. Let's say they were both regular, hard-working good guys. Not a dishwasher or a brain surgeon.

One of those guys got to U.S. soil up in Fort Lauderdale. The other guy washed ashore in Miami Beach and I happened to be there. Let's say I took a shine to him. I took him under my wing and made him my personal student. I taught him (among other things) everything he needs to know to write (and exploit) a "killer" sales message.