Gary Halbert · whole document (68)
2005 - 11-29-05
There's a story about these tapes. After the
brainstorming session had been recorded, it was widely
thought the tapes had been destroyed during the earthquake.
But one set of those tapes was discovered to be completely
intact. Then, believe it or not, because that set of tapes
was given to me, they were lost again.
You know when I found this goldmine of
marketing information?
Just three days ago. I could hardly contain
my excitement.
I now have in my hands what is quite
possibly the most valuable marketing brainstorming session ever
captured on tape.
There are eight of these audio tapes. Each
one of them has a simple paper label. The tapes are cleverly
titled "Tape 1", "Tape 2", all the way to "Tape 8". They
come in a handy dandy 8-tape recording case with a crude
picture of me on the front conducting the brainstorming
session.
I am NOT going to convert these tapes into
CD's. Don't bitch to me about how your car or house no longer has
something to play audio cassettes. Don't tell me you are now
so technologically advanced that you can only play CD's or
DVD's. I don't care.
If you want this information, you should
know it's ONLY available on audio cassettes. So maybe you're gonna have to cart
your pathetic ass down to Radio Shack (or some other
electronic store) and spend $14.95 to buy a piece of
"out-of-date" technology so you can play and
listen to these tapes.