2005 - 11-29-05

Anyway, all that I have written above on the
subject of cheap people has been a set-up.

It's a set-up because I want to sell you
something.

You know how valuable that education was
when I pulled back the shades and revealed to you the real
secrets of the water ad? Well, I've got something which
will show and teach you how to discover and exploit secrets
like that...

All By
Yourself!

But I ain't giving it to you free.

You're gonna have to pay.

But I'll say this, if you decide to buy what
I'm about to offer... and... you have one drop of marketing
blood in your veins... it will be worth millions to you.

Let me tell you about January 16, 1994.

There are three things that happened on that
date which make it especially memorable.

First, it's the date Telly Savalas passed
away. You remember him, don't you? He's the bald-headed
actor who played "Kojak" the lollypop sucking detective on a
long-running TV show.

The other thing which was memorable about
January 16, 1994 was what happened later that "evening"
about 2 o'clock in the morning. (I guess that would make it
technically January 17.) Well, anyway, that's the date
California experienced a monstrous 6.6 earthquake.

I was sleeping with a girlfriend who lived
in Studio City at that time. One curious thing I remember
about her apartment building was it was owned by the TV star
of Miami Vice, Don Johnson. Anyway, there we are, sound
asleep when the entire building starts swaying and shaking
like King Kong or the Jolly Green Giant has grabbed ahold
of it and is moving it back and forth furiously. You know
what popped out of my mouth instantly and I swear to God
this is true. While everything in the room was shaking, I
said to my girlfriend...