2005 - 11-29-05

To find out more go to
www.LifeStraw.com

You want to know a little something about
another hot new life-saving invention? There is a
relatively-inexpensive device a surgeon can implant just
under the skin of a fat person's abdomen. This device then
sends every 6-seconds an electronic signal to the person's
abdomen. This pulsed/electric signal is safe and cannot be
felt by the person wearing the device. What this device does is, it
replaces the increasingly popular gastric bypass operation.
Can you imagine, here's an invention which promises all of
the benefits of gastric bypass surgery with none of the
dangers and at a fraction of the cost.

You think maybe something like this could be
marketed? I bet you'd like to know what it is, wouldn't you?
Sorry, but I think I'll save this one for myself... and
someone who has deep enough pockets (and sanity!) to finance my
worldwide marketing this device.

Let me switch gears here for a moment. I
know only a few truly world-class copywriters and there is
something unique about them you would never guess. That
secret is...

None Of Them
Are Cheap!

When I was learning my trade, I bought every
book, course, and seminar about copywriting and marketing I
could get my hands on. I didn't care if I had to spend the
rent or utility money to learn more about my passion. When
John Carlton learned Gary Bencivenga was giving a $5,000
seminar, he was the first to sign up. He did so without even
reading the sales pitch. I also signed up for Bencivenga's
seminar without bothering to read the pitch.

Later, in a private conversation with Gary
Bencivenga when I was in New York to attend his seminar, he
told me that he had privately purchased everything about
marketing and copywriting I had ever offered for sale.

Years ago, when I was teaching on a regular
basis at the Jefferson Institute in Utah, Mark Stoddard
spotted me picking out several books on marketing on display
at the Institute, and then going to cashier to pay for them.
He told me since I was a featured speaker, I could get all
this material at a fraction of the cost and didn't have to
pay full price.