2005 - 09-15-05

Otherwise, if you decide to run a business on your own,
what's probably going to happen is, you are going to
find the time to do the most profitable thing (writing copy)
will diminish down to approximately 20-minutes out of an
80-hour work week. You see, what's happened to the rest of
your time will be filled
up with the demands imposed on you by LMS (Lesser Mortal
Shit). You'll be so busy getting mailings out, finding the
money to finance those mailings, shipping orders, handling
refunds, processing credit card orders, talking with
alphabet agencies, replying to Better Business Bureau
complaints, and smoothing the feathers of irate customers
(and non-customers), your time for creating world-class
copy will be diminished to less than the time you spend
brushing your teeth every day.

Think I'm exaggerating? Trust me, I'm not. I
know whereof I speak. And, it's only getting worse. The
problems of owning and operating a business in the United
States are
exponentially increasing on a daily basis.

Here's what I think you should do (or at
least, here's something I think you should consider): I think
you should send your next or current marketing promotion to
me along with your contact details. If I think it's something worth testing, I will
contact you and we'll discuss it. If you and I can come to
an arrangement, then I will give your piece to one of my tiny handfuls of
"Ray Krocs" to exploit and run with.

Here's
something else you should think about: I think if you
have already written a successful piece which is making you money, you might consider letting me have a look
at that promotion also. Because, the chances are excellent
that successful piece could be much
more profitable if it were being handled by someone
the likes of which I have just described. Also, there's
a VERY good chance I can "tweak" your already
profitable promotion in such a way, it will become
exponentially more profitable.

I'm just putting all this out for your
consideration. You can do with your business and your life
whatever you choose. All I'm doing here is offering you an
alternative. (Actually that's a great understatement. What
I'm really offering you is...