2005 - 09-15-05

Then,
let's suppose I deliver your precious piece of work to one
of the tiny handful of people I believe to be the
Dennis Haslingers of the New Millennium. Your piece will
then be tested and tested rapidly. If the test works
(meaning it makes a profit), the person who conducted the test will put
up all the money needed to run with your promotion faster
than Lance Armstrong can pedal a bike on a downhill slope.

And let's suppose that person will also take care of all product fulfillment,
process credit card orders,
accept all the mail orders, handle all the complaints, deal with any alphabet agency
problems, provide both you and me with an accurate
accounting of everything that's transpired... and... pay us a more
than fair share of the profits generated from
the exploitation of your genius copywriting ability.

I say pay "us" because I'm not going to do
this for you or for our modern day "Ray Kroc" just out of
the goodness of my heart. I will do it ONLY because, acting
as the middleman, I get a slice of the pie.

Think a moment about the advantages of
an arrangement such as this: First of all, it reduces
the things you have to do to make money down to the bare
minimum. In fact, if my vision works as I expect it will, the
only thing you will have to do to make more money is write
another successful piece of advertising copy. Then after that, write
another and another and another.

Otherwise, if you decide to run a business on your own,
what's probably going to happen is, you are going to
find the time to do the most profitable thing (writing copy)
will diminish down to approximately 20-minutes out of an
80-hour work week. You see, what's happened to the rest of
your time will be filled
up with the demands imposed on you by LMS (Lesser Mortal
Shit). You'll be so busy getting mailings out, finding the
money to finance those mailings, shipping orders, handling
refunds, processing credit card orders, talking with
alphabet agencies, replying to Better Business Bureau
complaints, and smoothing the feathers of irate customers
(and non-customers), your time for creating world-class
copy will be diminished to less than the time you spend
brushing your teeth every day.