2005 - 09-15-05

But, the larger point is, somehow I have
become possibly the most "connected" person in the direct
marketing universe. And, more importantly, I have found a
very tiny handful of people who have all (and sometimes
more) of the characteristics I described earlier above.

Let's talk
about a vision: Let's envision you have written a great
sales letter, newspaper ad or some other type of advertising
copy, and you send it to me.

And, let's suppose I read it and make a
judgment that, if tested, there's a good chance what
you have written will become a success.

Then,
let's suppose I deliver your precious piece of work to one
of the tiny handful of people I believe to be the
Dennis Haslingers of the New Millennium. Your piece will
then be tested and tested rapidly. If the test works
(meaning it makes a profit), the person who conducted the test will put
up all the money needed to run with your promotion faster
than Lance Armstrong can pedal a bike on a downhill slope.

And let's suppose that person will also take care of all product fulfillment,
process credit card orders,
accept all the mail orders, handle all the complaints, deal with any alphabet agency
problems, provide both you and me with an accurate
accounting of everything that's transpired... and... pay us a more
than fair share of the profits generated from
the exploitation of your genius copywriting ability.

I say pay "us" because I'm not going to do
this for you or for our modern day "Ray Kroc" just out of
the goodness of my heart. I will do it ONLY because, acting
as the middleman, I get a slice of the pie.