2005 - 09-15-05

First, he or she needs to be honest and
ethical. The most important aspect of that honesty and
ethicalness is the person will pay YOU the share of the
money you personally deserve.

Second, the
person must possess the ability to intelligently run very
rapidly with a good idea. He or she needs to be a person
that, when presented with a winning idea, will proceed
with it like a Ray Kroc and not like one of the McDonald
brothers.

Third, the person needs to be savvy. He or
she needs to know the things you must avoid doing to incur
the wrath of alphabet agencies, an unnecessarily high refund
rate, and the toxic venom of people in general towards
financially successful people.

Fourth, the person must have
one or more extremely solid merchant accounts to process credit card orders. It's been my experience most people who have an existing merchant account have no
idea whatsoever how fast it is likely to
disappear once they become involved in a direct marketing
endeavor.

Fifth, the person must have a lot of money. If you really want to go balls-to-the-wall
as far as making money is concerned, you must hook up with
somebody who is financially solid enough to exploit your
marketing endeavors with the speed of light... and... do so without financial fear.

Sixth, the last characteristic I'm going to
talk about is, the person has to be likable. And, by
"likable" I mean compatible with you. What does it matter
how much money you make if you have to interact every day
with some anal uptight shitweasel you can barely tolerate?