2005 - 09-15-05

Well, what should you do?

I've given this an
enormous amount of thought.

I was blessed when I had my
first direct marketing success by hooking up with a partner,
Dennis Haslinger (now deceased), who ran the business with
the precision of a Swiss watch... and... cheerfully paid me my half of the profits. It was a
dream situation come true. All I had to do (basically) was write the
sales letters, give them to Dennis, and then sit back and
cash checks written to me every month.

Dennis died in the 1990's and I
have been looking for someone I could hook up with
like him ever since. But a guy like Dennis is borderline
impossible to find. Let me tell you some of the
characteristics that type of person needs to possess:

First, he or she needs to be honest and
ethical. The most important aspect of that honesty and
ethicalness is the person will pay YOU the share of the
money you personally deserve.

Second, the
person must possess the ability to intelligently run very
rapidly with a good idea. He or she needs to be a person
that, when presented with a winning idea, will proceed
with it like a Ray Kroc and not like one of the McDonald
brothers.

Third, the person needs to be savvy. He or
she needs to know the things you must avoid doing to incur
the wrath of alphabet agencies, an unnecessarily high refund
rate, and the toxic venom of people in general towards
financially successful people.

Fourth, the person must have
one or more extremely solid merchant accounts to process credit card orders. It's been my experience most people who have an existing merchant account have no
idea whatsoever how fast it is likely to
disappear once they become involved in a direct marketing
endeavor.