2005 - 09-15-05

Most of you think if you run your
business in an ethical and upright manner you'll never have
to worry about customer complaints. You couldn't be more
wrong. Customers (and even non-customers) will complain about
anything imaginable. Once, I mailed one of my semi-famous
dollar bill letters to a lot of people and the first line of
the letter read:

As you can see, I've attached a nice, crisp
$1 bill to the top of this letter.

And you know what? One
guy sent me a very hostile complaint letter because the $1
bill I sent him was a little wrinkled and not crisp and
neat. This is a true story. Can you imagine that? Here's a
guy who receives absolutely free money in
the mail and bitches about the fact the dollar he
received was not in 100% mint condition.

Most likely, if you decide to run a business
for yourself, what you really will have done is... have created
a JOB for yourself. And, not only that, you will be driven
crazy and end up...

Having A Madman For A Boss!

Well, what should you do?

I've given this an
enormous amount of thought.

I was blessed when I had my
first direct marketing success by hooking up with a partner,
Dennis Haslinger (now deceased), who ran the business with
the precision of a Swiss watch... and... cheerfully paid me my half of the profits. It was a
dream situation come true. All I had to do (basically) was write the
sales letters, give them to Dennis, and then sit back and
cash checks written to me every month.

Dennis died in the 1990's and I
have been looking for someone I could hook up with
like him ever since. But a guy like Dennis is borderline
impossible to find. Let me tell you some of the
characteristics that type of person needs to possess: