Gary Halbert · whole document (72)
2005 - 09-15-05
# 2005 - 09-15-05
From:
North of Jewfish Creek
Dear Friend & Subscriber,
The vast majority of this newsletter is going to be about
"Operation Moneysuck".
Most of you who read this newsletter do so
because you are interested in improving your copywriting
abilities... or... you are interested in starting or enlarging
a direct response business. What I'm going to write in
this letter is something you need to think seriously about if you want
to make an enormous amount of money in direct response.
If this newsletter turns out to be a bit
sloppy, please cut me a little slack as Theresa and I are... once again... working under hurricane conditions
courtesy of a bitch named "Rita".
Before I get going on "Operation Moneysuck",
I want to thank all of you who responded to my last few newsletters concerning the
disastrous
circumstances
caused by Hurricane Katrina. When I recommended the Jehovah's
Witnesses as the best organization
to help those victims, I expected to get a lot of
flack from my readers. To my surprise, I did not. What I got instead
was a
lot of people praising my courage to recommend such a
controversial, non-mainstream organization.
I believe I got exactly two e-mails bitching
about my recommending Jehovah's
Witnesses. Both of those e-mails were from
individuals who peppered their messages with quotes from the
Bible and maintained the Jehovah's Witnesses were nothing
more than a cult and didn't believe in
mainstream religious dogma.
Just in case any of you are confused, I would like to assure you, I, myself am
NOT a Jehovah's Witness.
And quite frankly, to be blunt, I don't give
a rat's ass about their religious beliefs. In fact, I don't
even know what they do believe... and for my money... it makes no
difference whatsoever. I'm going to tell you a little
story which will illustrate why I feel this way.
Once, a long time ago, I was with my father
in a rather un-seaworthy boat attempting to navigate a
particularly dangerous part of the ocean. I was very scared.
The boat was in serious danger of
capsizing. Then I remembered something my father taught
me years earlier. He taught me if you are in a boat traveling
across dangerous waters, give the controls of
that boat to the person onboard who is the most skilled at
operating a boat under dangerous conditions. That means you
should NOT necessarily give the controls to the owner of the
boat... or... to the person who has the highest "rank" on
board... or... to the person who has been operating
boats for the longest period of time. You should give the
controls to the person who is BEST at navigating
that boat through dangerous water.