Gary Halbert · whole document (52)
zjlk personal computer
Dear Friend,
As you can see, there is a $1.00 bill attached to
the top of this letter.
Why? Well, my name is Gary Halbert and attaching
a dollar bill to letters is a trick I've been using for years whenever
I absolutely must get someone's attention.
Like now.
You may not know it but, in a way, you hold the
key to how happy I'm going to be this summer.
Listen: as you probably know, Joe Polish and I
have been best friends for several years. But, there is a lot of
differences between us. For one thing: he's thirty and I just turned
sixty.
But, you know what?
In spite of that, I can still bench press more than him. I've got just
as much energy as he does too. And personally, I think I'm actually
sharper than him. In fact, to tell the truth, in spite of our 30-year
age difference, there's only one area where he has an edge on me. And,
now he doesn't even have that edge anymore. Why? I can tell you in one
word:
Viagra!
So what's this got to do with you?
I'll be happy to explain. Look, you know Joe is a
sharp guy... and... you know he has taught thousands of carpet
cleaners how to make a ton of extra money. You know, he's a very sharp
marketing guy.
But, sometimes, he gets to thinking he's better
than he is. Sometimes, he actually thinks he's as good as me. We were
having an argument last week and I got really pissed off so, I finally
told him:
"If I
wanted to, I could talk to any of your Piranha Members for just 45
minutes and, after that, they would know how to make more money in the
carpet cleaning business than they could learn from you in ten
years!"