zjlk personal computer

Get You Born!

What's that? You say you already know how to write or at least
recognize a good sales letter? What horseshit. I bet you couldn't recognize a
good sales letter if it fell out of the sky, landed on your face and riggled.
In fact, I bet you don't even know what you get if you give Viagra to a
porcupine.*

Here's a test: Joe Polish sent out a mailing to promote a
seminar. Unlike most of Joe's promotions, this one, for whatever reason,
didn't get him enough seminar attendees. He needed emergency help. He
called me. I wrote the following letter and he sent it immediately to his
entire list which has a sizable percentage of Halbert fans. Read it now:

Dear Friend,

As you can see, there is a $1.00 bill attached to
the top of this letter.

Why? Well, my name is Gary Halbert and attaching
a dollar bill to letters is a trick I've been using for years whenever
I absolutely must get someone's attention.

Like now.

You may not know it but, in a way, you hold the
key to how happy I'm going to be this summer.

Listen: as you probably know, Joe Polish and I
have been best friends for several years. But, there is a lot of
differences between us. For one thing: he's thirty and I just turned
sixty.

But, you know what?
In spite of that, I can still bench press more than him. I've got just
as much energy as he does too. And personally, I think I'm actually
sharper than him. In fact, to tell the truth, in spite of our 30-year
age difference, there's only one area where he has an edge on me. And,
now he doesn't even have that edge anymore. Why? I can tell you in one
word: