zjlk personal computer

What about running your lead-generator in print instead of on
the 'Net? Here's the reason: The leads you get from print are going to be of much
higher quality than those you get from the 'Net... and... you're going to need
the highest-quality leads possible until you can write really good sales
letters. Plus, the thing which will bring you closer the fastest to having a
big success is, have a little success first. No matter how little either. Just
doing something that makes you a true $50 profit after all expenses makes you
a Player. Maybe just an "embryo" Player... but... that
doesn't matter. You'll be on your way. Think about it: You're six feet tall;
where you that tall all your life? Of course not. When you were born, you
weren't even two feet tall. But you had to be "born" before you
could grow up, didn't you? That's what I'm trying to do with you here as far
as selling via computer goes. All I'm trying to do (it's a lot) at this
point is...

Get You Born!

What's that? You say you already know how to write or at least
recognize a good sales letter? What horseshit. I bet you couldn't recognize a
good sales letter if it fell out of the sky, landed on your face and riggled.
In fact, I bet you don't even know what you get if you give Viagra to a
porcupine.*

Here's a test: Joe Polish sent out a mailing to promote a
seminar. Unlike most of Joe's promotions, this one, for whatever reason,
didn't get him enough seminar attendees. He needed emergency help. He
called me. I wrote the following letter and he sent it immediately to his
entire list which has a sizable percentage of Halbert fans. Read it now:

Dear Friend,

As you can see, there is a $1.00 bill attached to
the top of this letter.

Why? Well, my name is Gary Halbert and attaching
a dollar bill to letters is a trick I've been using for years whenever
I absolutely must get someone's attention.

Like now.

You may not know it but, in a way, you hold the
key to how happy I'm going to be this summer.

Listen: as you probably know, Joe Polish and I
have been best friends for several years. But, there is a lot of
differences between us. For one thing: he's thirty and I just turned
sixty.