Gary Halbert · whole document (52)
zjlk personal computer
www.dumbjoe.com
By the way, what I just wrote may or may not work. That doesn't matter. What
does matter is you've just been given an idea which should "spark"
your imagination.
We know lots of people will read this little ad and they'll go
to your website and the first thing they see is a black headline
electronically printed against a yellow background. It says:
The Amazing Reason People With Personal Computers
Pay Less
To Get Their Carpets Cleaned Than People Without PC's In Their Homes!
Underneath that headline is a sales letter... that looks
like a sales letter that explains using a website (properly) to get new
customers lowers advertising costs which we here at Dumb Joe's Carpet Cleaning
pass on to our customers, etc., etc., etc., blah, blah, blah, and so on.
How much should it cost you to set up this website? About
$160.00 if you do it yourself and about $300.00 if you have someone else do
it.
Why should you only take orders by phone at the beginning?
Because, probably, you don't know how to write a really good sales letter. Few
people do. Just by talking to a hundred or so of your customers or prospects
will, I guarantee you, make your
next sales letter much more effective.
What about running your lead-generator in print instead of on
the 'Net? Here's the reason: The leads you get from print are going to be of much
higher quality than those you get from the 'Net... and... you're going to need
the highest-quality leads possible until you can write really good sales
letters. Plus, the thing which will bring you closer the fastest to having a
big success is, have a little success first. No matter how little either. Just
doing something that makes you a true $50 profit after all expenses makes you
a Player. Maybe just an "embryo" Player... but... that
doesn't matter. You'll be on your way. Think about it: You're six feet tall;
where you that tall all your life? Of course not. When you were born, you
weren't even two feet tall. But you had to be "born" before you
could grow up, didn't you? That's what I'm trying to do with you here as far
as selling via computer goes. All I'm trying to do (it's a lot) at this
point is...
Get You Born!
What's that? You say you already know how to write or at least
recognize a good sales letter? What horseshit. I bet you couldn't recognize a
good sales letter if it fell out of the sky, landed on your face and riggled.
In fact, I bet you don't even know what you get if you give Viagra to a
porcupine.*