Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (52)

zjlk personal computer

Is this the best way to sell stuff on the
'Net? No. Is it the best way for a beginner to sell something
on the 'Net? Yes. If you've been using a computer for 20-years
and, you are still not making money with it, you are a beginner.

Here's another idea for a lead-generating ad:

Is This Fair?

Did you know people with a personal computer get
much lower prices when they have their carpets cleaned than
people who don't have a computer? The reason this is true is
legal but, it is not fair. You can find out why (if you have a PC) by going to:

www.dumbjoe.com

By the way, what I just wrote may or may not work. That doesn't matter. What
does matter is you've just been given an idea which should "spark"
your imagination.

We know lots of people will read this little ad and they'll go
to your website and the first thing they see is a black headline
electronically printed against a yellow background. It says:

The Amazing Reason People With Personal Computers
Pay Less

To Get Their Carpets Cleaned Than People Without PC's In Their Homes!

Underneath that headline is a sales letter... that looks
like a sales letter that explains using a website (properly) to get new
customers lowers advertising costs which we here at Dumb Joe's Carpet Cleaning
pass on to our customers, etc., etc., etc., blah, blah, blah, and so on.

How much should it cost you to set up this website? About
$160.00 if you do it yourself and about $300.00 if you have someone else do
it.

Why should you only take orders by phone at the beginning?
Because, probably, you don't know how to write a really good sales letter. Few
people do. Just by talking to a hundred or so of your customers or prospects
will, I guarantee you, make your
next sales letter much more effective.