2 855 Bribe Letter

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everything from postage to layout; offer development and list selection; how to create a winning game
plan and a lot more like this:
• The basics of writing good copy!
• The fine points of writing good copy!
• What really makes people buy!
• How to lead your reader by the hand!
Why you never get a second chance to make a first impression... and... why you
just "hook" your reader from the moment he sees your copy
• How to give your ads and letters the right "look"!
• Secrets of order-pulling layouts!
• An essay on closing the sale!
• Exactly how to ask for an order!
• What you can learn about advertising from Alex Haley and his book Roots!
• How to make your copy clear and readable!
• The surest way to become a "big money" writer!
• Why you should write for money... and not... for applause!
• What to do when you don't know what to do!
• How to turn a losing catalog into a multi-million dollar success!
• HALT: How memorizing that acronym can keep you out of a lot of trouble!
• A prison inmate's "street smart" survival kit?

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• Why "make a bushel of money" works better than "increase your income"!
• Six secrets of special deals you can write about in your letters!
• A little trick every copywriter should know!
• 7 exact steps to direct mail success!
• The most common marketing mistakes made by beginners!
• How to keep going when the going is hard!
• Hai toil and the paces fourthy sic dad copy on your nerves, muscle fibers,
• An emotional "tool kit" which can save your life!
• The most important key to making really serious money!
• How to become a student of markets!
• How to use the SRDS list book to make a fortune!
• A discussion of a 156-million-dollar promotion!
• Cheap research: How to make sure you'll hit the right nerve!
• Examples of winning formulas and "double customization"!
• How to get flowing again when you're stuck!
• How to discover the right central selling idea!
• How to use envelopes to "induce guilt"!
• A good "boilerplate" P.S. which can make you money!

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• How to get orders from people who have already decided not to order! • The best attention grabbers in the world! • How to make your reader "picture with pleasure" what you are trying to sell! • The ultimate layout for an order coupon! • 8 things you should have at hand before you start to write an ad or direct mail piece! • What you must always include in your marketing research! • How to manufacture the "aha!" experience! here's an awful lot more but, that should be enough to give you the idea. These letters read lil
eased lightning. Sometimes, when I was writing them, it was 114 degrees outside and I would 1
surrounded by every imaginable kind of felon. Coke dealers. Mafia hit men. Common murderers
Motorcycle maniacs. Bank robbers. Embezzlers. And so on
I didn't have time for chaff. These letters are all wheat. They contain the most intense personal stuff
I've ever written. They are collected between grim black covers and I have titled them simply:
The Boron Letters
I have a set of these letters right here on my desk ready to send to you. T'Il mail these out (via first-
class mail, of course) as soon as you give me the word. My offer is simple: What I'm going to do is
send a complete set of these letters absolutely free to every single person (like you) who renews their
subscription to my newsletter within the next fourteen days! I have a mixture of motives for making this offer.

In addition to the obvious one, I have another very
conceited reason for wanting you to renew your subscription. What is this "conceited" reason? It's
simple... I Want To
Show Off! Not only that, The Boron Letters are the most heartfelt messages I've ever written. It would be

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impossible for anyone to love their children more than I love mine. And, in this case, I was trying to
give my youngest son the most precious two gifts I have to offer: My love and my expertise.
It's easy to order. All you have to do is write your name and address and the words "Renew - MI"
on a piece of paper and mail it to us with your check or money order made payable to "Cherrywood
Publishing" for $195.00 (sorry, credit cards are not accepted) to:
Cherrywood Publishing
Suite 905-467RW
3101 S.W. 34th Avenue
Ocala, FL 34474-7447
That's all there is to it. As soon as I receive your order, I will immediately send you the free book...
By First-Class, Priority Mail!
Sincerely,
Gary C. Halbert
A Caring Father
P.S. These letters also contain a lot of wisdom on staying healthy and prospering in a mean
world. I don't know if you have a son or not but, if you do, you could do a lot worse than
giving him a set of these letters.
Just one more thing: These letters were written in a rather harsh environment and they
contain a fair amount of profanity. I guess that's indicative of where I was and how I was
feeling when I wrote them.