Gary Halbert · whole document (8)
2 855 Bribe Letter
# 2 855 Bribe Letter
Would You Accept A Bribe
Worth $2,855 To Renew Your
Subscription To
The Gary Halbert Letter?
From:
Gary C. Halbert
Ocala, Florida
Tuesday, 11:30 a.m.
Dear Friend,
You've been getting my newsletter, The Gary Halbert Letter, for quite some time now. And I'm sure
if you take the time to think about it, you'll agree with me that my newsletters fill you with incredible
joy. They give your life a new meaning, right?
What's that? You say I'm exaggerating just a wee bit?
Seriously though, today I am writing to you for an important reason...
I Want To Send You A Free Gift!
It is probably the most unusual gift you will ever receive. It was created under very trying
circumstances and it is going to give you an instant money-making education the likes of which is
rather astonishing. It is very personal. It is, perhaps, the most precious gift I have to offer.
Enough build-up. Let's get to it. Listen: As you've read in my newsletters and my book (How To
Make Maximum Money In Minimum Time), I've had a lot of strange things happen to me. I've been
robbed, tied up, gagged, blindfolded, threatened and so on. I've made and lost millions. I've been
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eulogized, ostracized and plagiarized. I've also (as I explained in Section 16 of my book), been both a
prison guard and a prison inmate. Do you remember all that prison stuff I wrote about in Section 16? I called it, "The Dark Side of
Success" and it was really pretty crazy. As you may recall, I told you how I got involved with insane
psychotherapists, mad-dog postal inspectors and a trio of lawyers. One of those lawyers was gunned
down (literally), another was eventually disbarred and the other was indicted along with his "crime
partner" who was a judge. I also told you how I went through seven long years of "nightmare
litigation" and how, after two trials, two appeals and one Supreme Court appeal, I got stuck serving 10
months in a federal prison camp in Boron, California for a crime that, in fact, in a moral sense, never
even occurred. Whatever. I think you'll agree with me when I say that part of my book was not a bunch of "woe is
me" sniveling. No. That section of my book was instructive. It showed you why innocence is not
enough and why you should watch out for a lot of "legal horrors" which can befall you. even if... your
business is totally on the up-and-up and you personally are as honest as the day is long. So what does all this have to do with the free gift I want to send you? I'm glad you asked. You see,
that little vacation I had at "Club Fed" turned out to be (honestly) the most valuable experience I've
ever had.
I met some of the most intelligent, wealthiest, most creative and sometimes, some of the
nicest people you could ever imagine. Not only that, it gave me time to write out a "crash course" in
direct marketing for my youngest son who, for some insane reason, seems to want to follow in his old
man's footsteps. So, toward this end, I wrote him a series of 25 long letters which contain, all in all, the most concise,
hardest-hitting, no-holds-barred, direct marketing education available anywhere on this planet. These
letters contain 196 pages of dynamite info! But let me tell you this: These letters are raw. They pull no punches! You know, when you are serving time, you don't feel much like pussy-footing around. Prison
conversations go right for the jugular. So do these letters! What I was trying to do here was, give my
son the fastest, most impactful education that can be transmitted by the written word. I dare say I succeeded. These letters contain a "stripped down" version of the most important secrets I've learned about how
to sell by mail. They explain exactly how to develop a "killer" ad or direct mail package right from the
ground up. They teach you how to develop a "can't lose" marketing appeal. These letters cover
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everything from postage to layout; offer development and list selection; how to create a winning game
plan and a lot more like this:
• The basics of writing good copy!
• The fine points of writing good copy!
• What really makes people buy!
• How to lead your reader by the hand!
Why you never get a second chance to make a first impression... and... why you
just "hook" your reader from the moment he sees your copy
• How to give your ads and letters the right "look"!
• Secrets of order-pulling layouts!
• An essay on closing the sale!
• Exactly how to ask for an order!
• What you can learn about advertising from Alex Haley and his book Roots!
• How to make your copy clear and readable!
• The surest way to become a "big money" writer!
• Why you should write for money... and not... for applause!
• What to do when you don't know what to do!
• How to turn a losing catalog into a multi-million dollar success!
• HALT: How memorizing that acronym can keep you out of a lot of trouble!
• A prison inmate's "street smart" survival kit?
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• Why "make a bushel of money" works better than "increase your income"!
• Six secrets of special deals you can write about in your letters!
• A little trick every copywriter should know!
• 7 exact steps to direct mail success!
• The most common marketing mistakes made by beginners!
• How to keep going when the going is hard!
• Hai toil and the paces fourthy sic dad copy on your nerves, muscle fibers,
• An emotional "tool kit" which can save your life!
• The most important key to making really serious money!
• How to become a student of markets!
• How to use the SRDS list book to make a fortune!
• A discussion of a 156-million-dollar promotion!
• Cheap research: How to make sure you'll hit the right nerve!
• Examples of winning formulas and "double customization"!
• How to get flowing again when you're stuck!
• How to discover the right central selling idea!
• How to use envelopes to "induce guilt"!
• A good "boilerplate" P.S. which can make you money!