Jason’s philosophy: “Just keep making great shit”

`1:22:42`

It's not, aim for an exit. It's not, be on the cover of whatever. It's not many of those things. Maybe it's the Midwesterness in me, growing up in Chicago. I don't know. It's just that. The best business advice I ever got, I got from my dad. It's just a simple line. It's like, "No one ever went broke making a profit." And maybe that's just my guiding light, ultimately. It's like, because you can go broke generating a lot of revenue. A lot of companies do. But you can't go broke generating a profit, and I think it's just really tight. What a great quote. Final question before we get to our very exciting lightning round. Let's talk about ONCE. This is a new product/umbrella of products you're developing. Can you just talk about the thinking here?