How 2-person teams launch new tools at 37signals

`0:10:44`

something for a month or two and see where they get before we actually commit more resources. So, we're comfortable with that method. I think that really helps. What product or thing would do you wish would exist in the world that you will never build? That's a really interesting and good question. Um, I don't think I have an answer for that offhand though. I really I really don't. I'm I'm very satisfied with what I have and what we have and what we're making. Um, if it's in the software world and it's businessy related, I think we would make it if we felt like we needed it or wanted it. So, I don't think there's anything at the moment actually, frankly. Um, there there was Okay, I will tell there was a product that we were making for a while, this last year actually, that we stopped making. It was a new thing. Um, and we wanted this to exist because it it doesn't exist. It's

`0:11:29`

basically for loose groups. The idea of um there there's a lot of groups that are sort of uh very active and there's very loose groups. So, I'm part of what's called the homeowners association for like the neighborhood I live in. And this is a very loose group of people. There's like 12 people on the board and there's a bunch of homeowners. And we're very loose. We exist, but we're not like going to be in a group chat all day long. Like, we're not going to do that. We're going to get together occasionally, but there's information we all need. We all need to share stuff occasionally. Sometimes there's an emergency. Um, and the systems that we that that the organization has that the homeowners association has basically is email and like the telephone and some Google Docs lost somewhere else and then there's a bunch of stuff on someone else's computer in Word. You know, it's just like this is very common um for