Why Jason hates the term “content”

`0:33:47`

And I think that it cheapens not what we're doing. This is not like we're doing something special. What everyone's doing when you think about it as content. I think you're already you're already doing it the wrong way. So I'm just say we write a lot. We share a lot. How about that? So you guys do that a lot and you have since since the beginning blogging, you guys have a You go on podcast. You write on LinkedIn on X. Have your blog. What role has that writing and sharing played in your guys's success? If you had to I would say significant impact. Huge huge impact on our success. I mean, I we can't quantify it and we don't think of it that way. We don't write something and look at the traffic and we don't go, "Wow, these kinds of posts bring in more traffic." Like, there's actually none of

`0:34:33`

that at all. Um, but obviously sharing, writing openly, having strong opinions about things, being opinionated in general, these are things that attract attention. And attention is good. It helps people go, "Who are who are these guys? What what are they about?" Or, "I like what they have to say. What do they make?" Or, "I don't like what they have to say." Um, now I'm going to say something about them somewhere else. And now more people find out about you because other people don't like what you're doing and they're vocal about it. This is important. But ultimately I think what sharing does is it builds trust. Um when you give something away with no expectation of return and you're just sharing your experiences, sharing your ideas, sharing your software. We have a a huge cannon of open source software that we put out there. Um