Making multiple products with just 60 people

`0:08:26`

frankly. Like, we're we're doing a lot of things at once right now. Um, I think there's just an itch. We have an itch. Uh, we're we we want to make things. We don't want to make a product. We want to make things. And Base Camp has been our big hit and Hey is another hit and we've done other things in the past and for a while we were just doing Base Camp and then we like had this itch to do Hey, and we did that and then you kind of scratch that itch and when you scratch an itch, you tend to keep scratching the itch because it's doesn't quite go away. Um, in fact, there's a point where it starts to feel good to scratch the itch. Like, you don't want the itch to go away. And so, sometimes we just come up with another idea we want to explore. And I think for us, one of the reasons we do new things is, of course, is to like take more swings at bat. Like, let's see if we can hit another one. But also, it's to it's to try new things, things that wouldn't fit in our existing product products that we have, like new

`0:09:13`

UI ideas that would be too there's nothing radical about these things we're doing, but too radical in the context of an existing product. So you start something new to try something new. Then you try some new tech. You have some new ideas that don't make sense in your current product. So you try something new somewhere else. And then some of those products work, some of them don't. Some of them influence then your core product like Base Camp. They come back into Base Camp. What I I don't know why other companies don't do more of it. Um but I think for us it's become something we just have to do. I feel like we can't not do that or we end up getting bored. Um, I think another thing I would say is that a lot of companies feel like they can't move on to something else. Well, some first of all, some move on very rapidly, but others who can't feel like they move on is because they feel like

`0:09:59`

what they have is not good enough or finished enough or whatever and there's a long list of things they need to do. So, like, why would we start something else if we can we have all this other stuff to do with what we already have, which I understand that too. So, I think it just comes down to your makeup and what motivates you. For us, we've realized we need to make new things occasionally. Um, and so we do I think the other thing I would say is that when we make something new, it's typically initially two people exploring something. So we've gotten really good at having twoerson teams make a lot of progress. And I think maybe at some other companies it would be like a huge effort to do something new and therefore it's very intimidating to try to do something new if it's going to take that many people. So I could see that being a blocker. Well, for us it's like no big deal. let's have two people run off and go try to do something, explore